Qualities of Faculty
Academic quality and standard of education is mostly judged by evidence of inspiring teachers and inspired teaching. A highly quality school recognizes the critical role that teachers play in admissions and development of the institution. Without faculty support, most external promotional initiatives will fail. Teachers have credibility. When a teacher talks about how good the school is, it really makes a difference. Administrators should:
- Help their faculty understand their goals and convince them of the role they play in securing the school’s market position,
- See the world through their “lens.”
- Spend time with faculty at school events. Ask about what motivates them.
- Let them know you want to tell the world about what they do and why it matters.
- Ask how they can best communicate their goals for the students and what they want students to gain from having known them.
- Share marketing research and image audit projects with faculty prior to conducting the research, and then share the results, what the results mean to the school, and next steps.
- Provide school leaders with information and opportunities to keep the school at the forefront of teaching and learning research.
- Communicate with parents beyond formal communications.
- Welcome prospective families into the classroom and let them know what you’re doing and what everyone is learning.
- Communicate “public relations” opportunities to the appropriate people.
- Alert the division director and the head when they suspect a child is unhappy or possibly applying out to other schools.
إرسال تعليق